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What do the BMW, Toyota, and Mercedes-Benz emblems stand for?

By Product Expert | Posted in For Fun on Monday, June 17th, 2019 at 8:00 AM
man with his hand on a vehicle shifting knob

Logos from popular car brands like BMW, Toyota, and Mercedes-Benz are some of the most recognizable emblems in the world. However, not many people know the history of how they came to be or what they stand for. We break it all down below.

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Popular Car Brand Logos and Their Meanings


While many people have heard the story that the BMW logo represents an airplane propeller and the blue sky behind it, that really isn’t the whole story. That myth is more the result of good marketing from a print publication ad. In reality, the BMW logo was created to coordinate with the Rapp Motors logo – a parent company who purchased the BMW brand and wanted everything about the two brands to look unified and coordinated.


The Toyota logo was created in 1989 to celebrate the brand’s 50th anniversary. It allegedly took the Toyota team about five years to come up with the complete design and a lot of meaning is behind it. The logo is comprised of three logos that represent the heart of Toyota customers, the heart of Toyota products, and the unity between the two. The logo and badging on each vehicle is also altered slightly depending on the kind of model.


The three-pointed star logo of Mercedes-Benz originally started as the logo for Daimler-Motoren-Gesellschaft. It represented three types of mobility: land, water, and air. In 1926 the Daimler brand merged with Benz to become the company everyone knows and loves today. At that time, the circle enclosing the three-pointed star and the Mercedes-Benz brandmark were added to complete the current logo.

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Whether you are interested in a used model from a luxury brand like BMW or Mercedes-Benz or something a little more value-packed from Toyota, the Coast to Coast Motors team can help. Stop by your nearest Coast to Coast Motors dealership location or browse our online inventory pages to get started shopping for your new-to-you vehicle today.